If you plan to run ads on TikTok, you’ll need to create an ad account for TikTok Ads Manager. While some of the videos under the #StartUpShowUp hashtag were paid for by the brand, other users (like the one above) soon hopped on the trend, advertising Microsoft for free. This is an example of a branded hashtag challenge sponsored by Microsoft. ♬ Look at all these beautiful people using my sound – completed this piercing while trying not to look at the client 😂 #StartUpShowUp #piercings #piercertok The extra ad formats include Topview ads (they play when you first open the app and can’t be skipped, like a Youtube ad), branded hashtag challenges (an actionable hashtag that’s connected to your brand) and branded effects (like stickers and filters). There’s also pangle ads and carousel ads, which are only available through TikTok’s Audience Network and News Feed apps, respectively.Īds for managed brands might look like in-feed ads, but there’s additional formatting available to folks who work with a TikTok sales representative (you can contact them to see if you’re a good fit).
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Types of in-feed ads include image ads (which are like a billboard), video ads (like a TV commercial) and spark ads (boosting the content you already have, so it shows up on more people’s feeds). In-feed ads are ads that you make yourself. We’ve written about all the different types of TikTok ads before, but here’s a quick and dirty 101. You’re not taking the chance that an influencer partnership might flop. Making an official ad on TikTok (in other words, paying TikTok directly for marketing) is a surefire way to get more eyes on your content.
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TikTok opened a TikTok for Business hub in summer 2020 and rolled out TikTok Pro a few months later. Similar to Facebook and Instagram, the cost of TikTok ads is based on a bidding model.Ĭheck out our complete guide to advertising on TikTok for more info.
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If you’re looking for a place to start and have some money to invest, this is it-TikTok’s site is full of success stories from brands that started advertising on TikTok, including Aerie, Little Caesars and Maybelline. 👀 👀 #vessi #vessifootwear #vessieverydaymove #newshoes #falloutfits #photoshoot #fallinspo #fyp Spend some time scrolling through your For You page for inspiration. The sky is truly the limit here-you can post everything from showing off your products to day-in-the-life videos to dance challenges. Create a Business TikTok account for your brand (keep scrolling for detailed step-by-step instructions) and start making your own organic content. For example, a small cosmetics brand based in Vancouver might search up the hashtag #vancouvermakeup and find influencers like Sarah McNabb. Mega-stars like Charli D’Amelio, Addison Rae, and Zach King can make a huge impact on the success of a business (tens of millions of users watch their content every day).īut you don’t need a high-profile influencer for successful marketing-try to discover rising stars, or influencers in your niche. TikTok influencer marketing is a big part of the app’s ecosystem.
Here are the three major types of marketing brands use on TikTok.
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Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
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